Volume 14, 2003
Proceedings of the Fourteenth Annual Meeting
Stephen Brammer, Andrew Millington
Is Knowledge Power?
An Analysis of the Relationship Between Organizational Visibility and Corporate Philanthropy
This paper investigates the influence of organizational visibility, firm size and industry on corporate philanthropic expenditures within a sample of over 300 UK corporations. The study disentangles the relationships between philanthropy, firm visibility, size, and industry, in more detail than has been attempted in earlier studies. The study provides strong evidence that organizational visibility, a variable absent from most analysis of firm philanthropy and social responsiveness, plays a significant role in shaping firm behaviour.