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Proceedings of the International Association for Business and Society

Volume 14, 2003

Proceedings of the Fourteenth Annual Meeting

Eva Boxenbaum
Pages 75-84

Constructing Corporate Citizenship in a Danish Business Context

This paper shows how an innovative business project constructs the meaning of corporate citizenship by reconstructing the institution of corporate social responsibility (CSR) in Denmark. The analysis, relying on new institutional theory, shows that the innovative business group altered the established institution of CSR as they adopted and integrated selected institutions from abroad. The findings suggest that social construction is an effective and overlooked mode of self-regulation, particularly in a voluntary CSR context.

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