Volume 14, 2003
Proceedings of the Fourteenth Annual Meeting
Constructing Corporate Citizenship in a Danish Business Context
This paper shows how an innovative business project constructs the meaning of corporate citizenship by reconstructing the institution of corporate social responsibility (CSR) in Denmark. The analysis, relying on new institutional theory, shows that the innovative business group altered the established institution of CSR as they adopted and integrated selected institutions from abroad. The findings suggest that social construction is an effective and overlooked mode of self-regulation, particularly in a voluntary CSR context.