Proceedings of the International Association for Business and Society

Volume 11, 2000

Proceedings of the Eleventh Annual Meeting

Capitalizing on Media Coverage
Organizations, Social Activists And Impression Management

This work suggests that both corporations and activists engage in altercasting in an attempt to create impressions of the social actors with which they interact. The altercasting construct is outlined as is impression management. Subsequently some thoughts for testing the ideas presented in this paper are included.