Proceedings of the International Association for Business and Society

Volume 11, 2000

Proceedings of the Eleventh Annual Meeting

The Potential of Corporate/Community Partnerships as a Corporate Citizenship Tool
The Case of Minnesota HEALS

This paper presents the case of a multi-sector partnership in Minneapolis, Minnesota whose initial goal was to reduce crime around the neighborhoods of the three corporate partners - General Mills, Honeywell Corporation, and Allina Health Systems. The project has been very successful in reducing crime and revitalizing inner city neighborhoods. The partnership holds lessons for corporations building partnerships with other corporations, neighborhood groups, govemmental and non-profit agencies. The case and its lessons are related to relevant literature on partnerships and corporate citizenship, drawing implications for similar partnership forms.