Proceedings of the International Association for Business and Society

Volume 11, 2000

Proceedings of the Eleventh Annual Meeting

Public Affairs in the 1990s

This paper reflects on 1990s academic and professional literatures regarding the corporate public affairs (PA) function to systematically understand the theoretical and practical changes and challenges within PA. Drawing on qualitative and quantitative studies, the findings suggest that PA has changed significantly by broadening its scope of activities, its strategic orientation, formalization and integration within the firm.