Volume 10, 1999
Proceedings of the Tenth Annual Meeting
Pursey P. M. A. R. Heugens, Frans A. J. Van den Bosch, Cees B. M. Van Riel
Building Mutually Enforcing Relationships
Managing Diverging Interests Through Stakeholder Integration
This paper focuses on the phenomenon of stakeholder integration. It provides a theoretical exploration of the concept, incorporating the dimensions of trust and collaboration, followed by a typology of benefits. The paper finishes with some concluding propositions.