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Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

Steven N. Brenner
Pages 779-790

Integrating Mitchell, Agle and Wood’s Stakeholder Identification Approach With Brenner and Cochran’s Stakeholder Theory of the Firm
New Insights and Understanding

Mitchell, Agle and Wood’s (MAW) recent AMR paper, “Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts,” provides a valuable lens through which to consider many stakeholder theory contributions. The criteria MAW use to sort potential stakeholders into more or less salient categories and the logical rationale behind those criteria illuminate the meaning of the four Stakeholder Theory of the Firm propositions in Brenner and Cochran (1991) and the extended set of six such propositions in Brenner (1995).

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