Volume 10, 1999
Proceedings of the Tenth Annual Meeting
M. J. H. Oomens, F. A. J. van den Bosch
Managing and Organizing for Strategic Issues
an Analysis of European Multinationals' Practice
This paper focuses on the way in which organizational and managerial processes influence the management of strategic issues within European-based multinational companies. Based on a literature review and case studies, an integrated managerial framework is developed showing the explanatory factors of proactive and reactive strategies in issue management.