Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

Managing and Organizing for Strategic Issues
an Analysis of European Multinationals' Practice

This paper focuses on the way in which organizational and managerial processes influence the management of strategic issues within European-based multinational companies. Based on a literature review and case studies, an integrated managerial framework is developed showing the explanatory factors of proactive and reactive strategies in issue management.