Volume 10, 1999
Proceedings of the Tenth Annual Meeting
William P. Smith
Understanding Social Investing
Applying the Lessons from the Corporate Social Performance/Financial Performance Literature
The considerable work in corporate social performance has borrowed and lent ideas from the long-standing practice of social investing. A sample of notable theoretical and empirical work from the CSP literature is reviewed and the interplay with social investing concepts is reviewed. Among the proposals; it may be time for social ratings to follow the more integrated systems suggested in the many theories, and the potential value of including "advocacy" forms of investing in CSP assessments.