Volume 10, 1999
Proceedings of the Tenth Annual Meeting
Brad Brown, Jeanne M. Logsdon
Corporate Reputation and Organization Identity as Constructs for Business and Society Research
Two constructs have been developing in strategic management and organization theory that relate to many topics in the business and society field - reputation and organization identity. These constructs have significant potential for contributing to research in business and society, and our field can likewise enrich work in these sister fields.