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Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

Brad Brown, Jeanne M. Logsdon
Pages 323-334

Corporate Reputation and Organization Identity as Constructs for Business and Society Research

Two constructs have been developing in strategic management and organization theory that relate to many topics in the business and society field - reputation and organization identity. These constructs have significant potential for contributing to research in business and society, and our field can likewise enrich work in these sister fields.