Volume 10, 1999
Proceedings of the Tenth Annual Meeting
Sybille R. Sachs, Edwin Rühll, Ruth Schmitt, Daniel Peter
Redefining the corporation - A case study on Shell, a multinational corporation
Multinational corporations are increasingly subject to the public’s attention, as a result of changing societal expectations towards corporations in general and multinationals in particular. Especially global players like Shell are perceived not only as economic institutions but also as a societal ones. This paper contributes to the understanding of the corporation's changing function by analyzing the Shell case based on a framework developed by the authors. The Shell case is a part of the "Redefining the corporation" international research project supported by the Alfred P. SLOAN Foundation.