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Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

Jeny M. Calton
Pages 273-284
DOI: 10.5840/iabsproc19991026

Reflexive Discourse as a Communicative Ethical Process
Toward A “Value Attunement” Model Of CSP?

This symposium panel will draw upon some of the fascinating, occasionally vexing, insights of European critical theory to suggest alternative ways of thinkmg about, as well as enacting, one of the core constructs of our field—coiporate social performance. My paper will explore the integrative potential of reflexive discourse as a sense making process to approach “value attunement” within stakeholder communities.

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