Volume 10, 1999
Proceedings of the Tenth Annual Meeting
Corporate Citizenship and Action Research An Australian Perspective
In an article entitled 'A Price on the Priceless' from the Economist 18/6/99, the value of business is argued as lurking not in the physical and financial assets but in the intangibles of knowledge and ideas. Sharing similar thinking, Microsoft's boss Bill Gates recently was quoted as saying "our primary assets which are software and software development skills, do not show up on the balance sheet".
But are knowledge and ideas the only intangibles on which businesses should be valued? What about relationships or partnerships? This question seems to highlight the very essence of the corporate citizenship debate and the need to better understand it through research.