Volume 10, 1999
Proceedings of the Tenth Annual Meeting
Gary M. Cook
Creating (Ethical) Performance in Organizations
While strategy and leadership are important in determining the ethical performance of organizations, organizational culture is also a key determinant. A model of organizational culture developed by Dr. William Schneider and outlined in his book, The Reengineering Alternative (New York: Irwin, 1994)) appears to help understand the power of culture in determining ethical performance.