Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

Gary M. Cook
Pages 95-106

Creating (Ethical) Performance in Organizations

While strategy and leadership are important in determining the ethical performance of organizations, organizational culture is also a key determinant. A model of organizational culture developed by Dr. William Schneider and outlined in his book, The Reengineering Alternative (New York: Irwin, 1994)) appears to help understand the power of culture in determining ethical performance.