Volume 10, 1999
Proceedings of the Tenth Annual Meeting
Philip L. Cochran, Thomas G. Comstock
The Institutionalization of Business Ethics
A survey of articles in the business press indicates that public interest in business ethics is growing rapidly. Institutional theory suggests that we may continue to see significant growth in business ethics practices. Adoption of such practices can be viewed as a response to legitimacy demands emanating from a broad array of stakeholders. The importance of reputation is investigated as it relates to ethics programs. Finally, some implications of the institutionalization of business ethics are discussed.