Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

J. M. Burns, R. F. O’Neil
Pages 71-81

Values, Ethics, Fiduciary Duty, and the Re-education of Americas CEOs

Our study asked what topics should be emphasized in a one-week seminar for newly names CEOs. Good corporate citizenship requires that companies adopt policies that avoid wide scale layoffs, but in an intensely competitive global economy this is too frequently the result. Besides effective corporate strategy, ethical issues, corporate culture, and especially fiduciary duty need to be emphasized in such a seminar.