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Proceedings of the International Association for Business and Society

Volume 6, 1995

Proceedings of the Sixth Annual Meeting

Young-Chul Kang, Donna J. Wood
Pages 809-829

Before-Profit Social Responsibility
Turning the Economic Paradigm Upside Down

This paper outlines a new concept of before-profit corporate social responsibility, to replace the more traditional and widely accepted after-profit CSR notion that is based on neoclassical economics and an inaccurate understanding of social theory.