Proceedings of the International Association for Business and Society

Volume 4, 1993

Proceedings of the Fourth Annual Meeting

Mark Cordano
Pages 1049-1061

Making the Natural Connection
Justifying Investment in Environmental Innovation

The recent greening of management progressed by applying known and sometimes simple technologies. Future greening will require increased investment to achieve further advances. Investment justifications for organizational resources in environmental innovation are reviewed from a managerial perspective. Four justification types are identified then used to categorize organizations by their degree of environmental innovation.