Volume 4, 1993
Proceedings of the Fourth Annual Meeting
Mark Cordano
Pages 1049-1061
Making the Natural Connection
Justifying Investment in Environmental Innovation
The recent greening of management progressed by applying known and sometimes simple technologies. Future greening will require increased investment to achieve further advances. Investment justifications for organizational resources in environmental innovation are reviewed from a managerial perspective. Four justification types are identified then used to categorize organizations by their degree of environmental innovation.