Proceedings of the International Association for Business and Society

Volume 4, 1993

Proceedings of the Fourth Annual Meeting

A Feminist Critique of Issues Management
Themes of Domination and Manipulation in the Marketing and Regulation of Silicone Breast Implants

Feminist critique offers insights into rethinking our models and re-examining the management processes based on gendered thinking. This paper questions issues management that follows dominant social expectations and manipulates perceptions while ‘managing’ issues. Specifically, the paper focuses on the case of silicone breast implants and the various voices: the manufacturers, the FDA, the medical community, and the implant recipient consumers.