Proceedings of the International Association for Business and Society

Volume 4, 1993

Proceedings of the Fourth Annual Meeting

Corporate Social Performance
Efforts to Achieve and Maintain Legitimacy

This paper examines the concept of corporate legitimacy as berth a motivator and outcome of strategic response(s). The theoretical mode! presented suggests those variables instrumental in the development of legitimacy (or tack thereof) and those which determine the strategic response(s) selected by corporate decision makers.