Volume 4, 1993
Proceedings of the Fourth Annual Meeting
Barbara Bigelow, Margarete Arndt
Corporate Political Strategy in the Hospital Industry
The intent of this paper is to examine the nature of corporate political strategy in the hospital industry. The role of government as both regulator and purchaser, the emphasis on social performance and the hospital as an essential community service, as well as the simultaneous involvement of the business community as board members and as concerned purchasers and of physicians as providers, consumers and sometimes competitors all influence corporate political strategy in ways unique to this industry.