Volume 4, 1993
Proceedings of the Fourth Annual Meeting
D. Jeffrey Lenn, Steven N. Brenner, Lee Burke, Diane Dodd-McCue, Craig S. Fleisher, Lawrence J. Lad
Managing Corporate Public Affairs and Government Relations
The Case of U.S. Multinational Corporations in Europe
This paper presents the results of an exploratory study of the public affairs/govemment relations function (PA/GR) of U.S. multinational corporations. A series of in-depth interviews with executives in major American and European corporations with offices in Brussels provided the data base about the structure, activities and staff of their public affairs offices. Initial conclusions about the impact of the merging integration of the European Community on the MNC public affairs/govemment relations function are discussed.