Volume 1, 1990
Proceedings of the First Annual Meeting
James W. Evans
Defining Business Ethics
Gender Differences of Fortune 500 Executives
This paper presents the responses of a random sample of Fortune 500 executives to an open-ended survey examining gender differences of business ethics and basic beliefs. 854 questionnaires were returned out of 866 distributed for a 68% return rate. Data were analyzed by content analysis. Results show gender differences with sales egoistic, and females altruistic. It is postulated that these differences are linked to underlying ideologies with males believing in a Lockean. individualistic model and females a Rousseauian, communitarian model. These two ideologies would approximate Martin and Lodge's (1975) ideological constructs.