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Proceedings of the International Association for Business and Society

Volume 1, 1990

Proceedings of the First Annual Meeting

Sara A. Morris, Kathleen A. Rehbein, Jamshid C. Hosseini, Robert L. Armacost
Pages 593-606

Building a Current Profile of Socially Responsive Firms

CEOs of U.S. manufacturing firms were surveyed with regard to various social response mechanisms. The sample was designed to include privately-held as well as publicly-held firms. Discriminant analysis was used to profile socially responsive firms based on their size, social exposure, long-term profitability, form of ownership, and the career path of the CEO. Long-term profitability and size were important discriminators across models, and high social exposure was a predictor of the existence of a public affairs office.

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