Volume 1, 1990
Proceedings of the First Annual Meeting
Sara A. Morris, Kathleen A. Rehbein, Jamshid C. Hosseini, Robert L. Armacost
Building a Current Profile of Socially Responsive Firms
CEOs of U.S. manufacturing firms were surveyed with regard to various social response mechanisms. The sample was designed to include privately-held as well as publicly-held firms. Discriminant analysis was used to profile socially responsive firms based on their size, social exposure, long-term profitability, form of ownership, and the career path of the CEO. Long-term profitability and size were important discriminators across models, and high social exposure was a predictor of the existence of a public affairs office.