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Dialogue and Universalism

Volume 24, Issue 3, 2014

Philosophy: In Search for Knowledge and Ways of Life

Elena Yakovleva
Pages 156-160
DOI: 10.5840/du201424375

Epatage as an Element of the Media Performance of Modernity

The subject of this article is epatage, widely spread in modern culture thanks to digital technologies. Today epatage associated to media performance is deliberately constructed, imposing mass consumerism with a ready-made-fictional image, and operating “anti-values.” There are a lot of causes of the existence of the epatage image which violates certain cultural codes. Meanwhile epatage can be described as a response to certain objective and subjective calls. As a peculiar form of culture, epatage contains both positive and negative pulses.

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