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Cultura International Journal of Philosophy of Culture and Axiology

Volume 14, Issue 1, 2017

Lihua Guo
Pages 81-87

Symbol Analysis of Financial Enterprises’ Advertisements
A Case Study of Citibank

The particularity of financial information dissemination determines that the key to financial advertisements is the transmission of financial ideas and culture. This paper carries out a case study of Citibank’s display of corporate culture based on visual symbols system. The study shows that it can have good effects on spreading corporate ideas to combine the localized thinking pattern which takes a full account of the characteristics of market culture, and the operating mode of modern advertising communication.

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