Volume 13, Issue 2, 2016
Cross-Cultural Intermediality: From Performance to Digitality
Qingben Li
Pages 67-75
China’s Micro Film
Socialist Cultural Production in the Micro Era
During the past ten years, China’s micro film industry has made a rapid development aided by technological changes. Focusing on three types of micro films, this paper reveals some characteristics of China’s micro films within socialist cultural production with Chinese characteristics. This model departs from a past when the government managed everything during the Planned Economy, but is also different from the models of cultural policy in the West. The micro films examined are A Murder Case Triggered by a Steamed Bun, a parody of film Wuji (The Promise 2005), market-conspiracy micro films such asImminent and The Only Choice, and social-welfare micro films likeI will give you happiness when I grow up. All of them bring forth the issue of coordination and harmonization of conflict between social-welfare and market efficiency.