Catholic Social Science Review

Volume 17, 2012

Jeff Rankin
Pages 123-133

Marketing Education in Light of Catholic Social Teaching

This paper explores how several fundamental concepts from Catholic Social Teaching (CST) and other Christian thought can be integrated with the marketing curriculum at a Catholic university in the spirit of Ex Corde Ecclesiae and Fides et Ratio with an aim to equip students to become ethical business leaders. The paper also discusses some initial pedagogical approaches and some brief student feedback.