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61. The Ruffin Series of the Society for Business Ethics: Volume > 4
Sandra A. Waddock A Developmental and Systemic Perspective on Frederick’s “The Evolutionary Firm and Its Moral (Dis)Contents”
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These comments on Frederick’s “The Evolutionary Firm and Its Moral (Dis)Contents” focus on two dominant themes to provide a more optimistic perspective on Frederick’s conclusions. First is the need to take a systemic orientation at the societal and ecological levels to gain a perspective on ecologizing rather than economizing. Second, is the need to take a developmental perspective, on the assumption that evolution is still occurring, and that what may be needed to get humankind to the systemic/ecologizing orientation is a higher level of awareness, greater cognitive (and moral) development than is currently prevalent.
62. The Ruffin Series of the Society for Business Ethics: Volume > 4
Joseph DesJardins Explanation and Justification: The Relevance of the Biological and Social Sciences to Business Ethics
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This paper attempts to sort through some of the challenges facing those of us who look to empirical science for help in doing normative business ethics. I suggest that the distinction between explanation and justification, a distinction at the heart of the difference between descriptive social science and normative ethics, is often overlooked when social scientists attempt to draw ethical conclusions from their research.
63. The Ruffin Series of the Society for Business Ethics: Volume > 4
Paul R. Lawrence The Biological Base of Morality?
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The study of human morality has historically been carried out primarily by philosophers and theologians. Now this broad topic is also being studied systematically by evolutionary biologists and various behavioral and social sciences. Based upon a review of this work, this paper will propose a unified explanation of human morality as an innate feature of human minds. The theory argues that morality is an innate skill that developed as a means to fulfill the human drive to bond with others in mutual caring. This explanation has also been reported as part of a broader theory on the role of human nature in the shaping of human choices (Driven, Lawrence and Nohria).
64. The Ruffin Series of the Society for Business Ethics: Volume > 4
William C. Frederick The Evolutionary Firm and Its Moral (Dis)Contents
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The business firm, called here the Evolutionary Firm, is shown to be a phenomenon of nature. The firm’s motives, organization, productivity, strategy, and moral significance are a direct outgrowth of natural evolution. Its managers, directors, and employees are natural agents enacting and responding to biological, physical, and ecological impulses inherited over evolutionary time from ancient human ancestors. The Evolutionary Firm’s moral posture is a function of its economizing success, competitive drive, quest for market dominance, social contracting skills, and the neural algorithms found in the minds of its executives and directing managers. Behavioral, organizational, and societal contradictions arise from the normal expression of these nature-based executive impulses, so that the business corporation cannot simultaneously satisfy society’s moral expectations and perform its nature-dictated economic functions.
65. The Ruffin Series of the Society for Business Ethics: Volume > 4
Leda Cosmides, John Tooby Knowing Thyself: The Evolutionary Psychology of Moral Reasoning and Moral Sentiments
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“Ought” cannot be derived from “is,” so why should facts about human nature be of interest to business ethicists? In this article, we discuss why the nature of human nature is relevant to anyone wishing to create a more just and humane workplace and society. We begin by presenting evolutionary psychology as a research framework, and then present three examples of research that illuminate various evolved cognitive programs. The first involves the cognitive foundations of trade, including a neurocognitive mechanism specialized for a form of moral reasoning: cheater detection. The second involves the moral sentiments triggered by participating in collective actions, which are relevant to organizational behavior. The third involves the evolved programs whereby our minds socially construct groups, and how these can be harnessed to reduce racism and foster true diversity in the workplace. In each case, we discuss how what has been learned about these evolved programs might inform the study and practice of business ethics.
66. The Ruffin Series of the Society for Business Ethics: Volume > 4
Lisa H. Newton Can Science Tell Us What Is Right? An Argument for the Affirmative, With Qualifications
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We argue that the goal of natural excellence, discoverable by scientific observation of the species, is appropriately called good, and the proper object of human development and education. That affirmation stands, but we are forced to acknowledge several conceptual difficulties (in the deliberate creation of “natural” excellences, for example, and in cases of plurality of excellences) and a final inability to reconcile human freedom—surely part of the natural excellence of human life—with the need to prevent humans from using that freedom to sacrifice it (through, for instance, drugs, self-indulgence, and emotional enthusiasms).
67. The Ruffin Series of the Society for Business Ethics: Volume > 4
Mollie Painter-Morland A Response to William C. Frederick: The Possibility of Moral Responsibility Within Corporations as Complex Systems
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This paper addresses the inherent danger of relativism in any naturalistic theory about moral decision-making and action. The implications of Frederick’s naturalistic view of corporations can easily lead one to believe that it has become impossible for theevolutionary firm (EF) to act with moral responsibility. However, if Frederick’s naturalistic account is located within the context of hisand other writers’ insights about complexity science, it may become possible to maintain a sense of creative, pragmatic moral decision-making in the face of supposedly deterministic forces. Business’s most creative response to moral dilemmas takes place “at the edge of chaos,” where a temporary order comes into being via self-organization. This process of self-organization is influenced by a great number of variables. Some of these variables are the x-factor configurations of individuals and groups, which cannot necessarilydetermine, but can influence the moral-decision-making process. Moral responsibility becomes part of a complex process throughwhich creative, value-driven solutions emerge.
68. The Ruffin Series of the Society for Business Ethics: Volume > 4
Jessica C. Flack, Frans B. M. de Waal Monkey Business and Business Ethics: Evolution Origins of Human Morality
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To what degree has biology influenced and shaped the development of moral systems? One way to determine the extent to which human moral systems might be the product of natural selection is to explore behaviour in other species that is analogous and perhaps homologous to our own. Many non-human primates, for example, have similar methods to humans for resolving, managing, and preventing conflicts of interests within their groups. Such methods, which include reciprocity and food sharing, reconciliation, consolation, conflict intervention, and mediation, are the very building blocks of moral systems in that they are based on and facilitate cohesion among individuals and reflect a concerted effort by community members to find shared solutions to social conflict. Furthermore, these methods of resource distribution and conflict resolution often require or make use of capacities for empathy, sympathy, and sometimes even community concern. Non-human primates in societies in which such mechanisms are present may not be exactly moral beings, but they do show signs of a sense of social regularity that—just like the norms and rules underlying human moral conduct—promotes a mutually satisfactory modus vivendi.
69. The Ruffin Series of the Society for Business Ethics: Volume > 4
David M. Messick Human Nature and Business Ethics
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While there seems to be little controversy about whether there is a biological or evolutionary basis for human morality, in business and other endeavors, there is considerable controversy about the nature of this basis and the proper populations in which to study this foundation. Moreover, I suggest, the most fundamental element of this basis may be the tendency of humans and other species to experience the world in evaluative terms.
70. The Ruffin Series of the Society for Business Ethics: Volume > 4
R. Edward Freeman, Patricia H. Werhane Introduction
71. The Ruffin Series of the Society for Business Ethics: Volume > 4
Timothy L. Fort A Deal, a Dolphin, and a Rock: Biological Contributions to Business Ethics
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In this response to Paul Lawrence’s Ruffin Lecture, I assess the benefits of integrating biology into business ethics including the way in which biology counteracts conventional economic descriptions of human nature. Section II looks at the dangers of the project and offers the notion of Multilevel Selection Theory as a way to address the notion of how one balances various biological drives. Section III concludes by suggesting that in order to optimally integrate biology, one should attend to contractual notions (the deal) as well as a Sisyphean quest to engage in the task of integration. In doing so, we should also remember to draw upon the dolphin in each of us, that part that takes pleasure in doing moral acts.
72. The Ruffin Series of the Society for Business Ethics: Volume > 4
Saras D. Sarasvathy Founding Moral Reasoning on Evolutionary Psychology: A Critique and an Alternative
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In this paper I develop a critique of the strong adaptationist view inherent in the work of Leda Cosmides and John Tooby, as presentedat the Ruffin Lectures series in 2002. My critique proceeds in two stages. In the first stage, I advance arguments as to why I find the particular adaptation story that the authors advance for their experimental results unpersuasive even when I fully accept the value of their experimental results. In the second stage, I grant them their adaptation story and critique the implications of such stories forbusiness ethics and for future research. In sum, I argue against recasting key problems in the social sciences to fit the use of toolsdeveloped in the so-called “hard” sciences. Instead, I urge that we deal with these problems on their own terms, i.e. through their basisin and dependence on deliberate social action.
73. International Corporate Responsibility Series: Volume > 2
Nada Kobeissi Foreign Investment in the Mena Regions: Analyzing Nontraditional Determinants
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Although there is substantial literature examining the flow of foreign investments into various regions of the world, there is still a lack of research about joint ventures and foreign investment activities in the Middle East and North Africa (MENA). One objective of this paper is to remedy this neglect and extend previous empirical work by focusing on foreign investments in the MENA region. The second objective is to focus on non-traditional determinants that have tended to be overlooked or underestimated in previous research. The increasing globalization has led to a reconfiguration of the ways in which multinationals pursue various types of foreign investments,and changed the motives for and the determinants of FDI. This has prompted some to suggest that non traditional determinants have become more important. In view of that, the paper will focus on factors such as governance, legal environment, and economic freedom and examine their impact on foreign investment activities in the MENA region.
74. International Corporate Responsibility Series: Volume > 2
Runa Sarkar Environmental Initiatives at Tata Steel: Green-Washing or Reality? A Case Study of Corporate Environmental Behavior
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The firm has an overwhelming role in sustainable development, and this paper identifies what influences a firm’s management of the business-environment interface. This is done through an in-depth case study of the environmental behavior of Tata Steel, India’s largest and oldest integrated steel plant. The Indian regulatory environment is one of strict (and sometimes contradictory) laws and slack enforcement. This paper examines the inclination of a firm in this context to commit to pollution abatement and honor its commitment by achieving long-run improvement in its environmental performance. Environmental responses studied include compliance withexisting norms, involvement in voluntary schemes, and implementation of environmental management programs. Other responses examined are investment in pollution prevention strategies, adoption of cleaner technologies, taking adversarial positions against regulators vs. working with them to develop regulations, influencing environmental policy, and meeting and/or exceeding stakeholder expectations. This paper analyzes Tata Steel’s reactive and proactive responses and generalizes some of its conclusions to firms indeveloping countries.
75. International Corporate Responsibility Series: Volume > 2
Duane Windsor Formulating a Moral Core for International Codes of Conduct
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A moral core places ethical considerations superior to business interest. This core must include voluntary prescriptions in various forms to “buy higher, sell lower.” International business ethics must somehow address the tradeoff between corporate financial and stakeholder interests. Corporation codes of conduct generally do not define a moral core. Corporate citizenship is typically strategic investment in markets and reputation. There are two practical paths for formulating a moral core. One path is civil lawsuits against multinationals that, successful or not, increase corporate moral sensitivity. The other path is evolution of multilateral codes of conductembedding negotiated norms for guidance of corporate behavior. Four key cases illustrate: (1) World Bank approach for combating corruption in Chad; (2) a lawsuit against Unocal alleging human rights abuses by Myanmar; (3) a lawsuit against ChevronTexaco alleging environmental and community damages in Ecuadorian Amazonia; and (4) demand by developing countries for relaxing intellectual property rights.
76. International Corporate Responsibility Series: Volume > 2
Pegram Harrison Corporate Social Responsibility: An Information Strategy
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Corporate Social Responsibility (CSR) continues to evolve as an important paradigm for business strategy. There is much disparate information about it available; evaluating that information and deciding what applies to any given organisation is thus becoming a more complicated task. With an idea to simplifying this process, the Sustainable Development Unit at the Royal Institute for International Affairs (RIIA) considered how it might position itself as an information filter for CSR generally. The research summarised here concludes that CSR is too large and vague a concept to be practical or applicable, and suggests that an international organisation such as RIIA should concentrate on creating opportunities for focusing the idea, rather than actually attempting to effect practical change. Whether these opportunities emerge out of discussion, analysis, research, policy briefings, or by other means, will depend on the nature and timing of any specific topic within the overall CSR context.
77. International Corporate Responsibility Series: Volume > 2
Jacob Park Beyond Good Intentions: New Directions for Investing in Sustainability
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This paper examines the rise of socially responsible investment (SRI) as a sustainable finance mechanism and discusses the potential of SRI in steering the banking and financial services industry toward a more socially responsible and environmentally sound model of commerce. I argue in this paper that the potential of SRI to serve as a sustainable business mechanism to steer the global financial market toward a new ethical architecture depends on two related factors: (a) continuing institutional and social pressures forgreater corporate transparency, and (b) the ability of SRI to become a viable financial instrument outside its traditional markets in emerging and developing economies.
78. International Corporate Responsibility Series: Volume > 2
Adedayo O. Adeyemi, M. H. Ayegboyin The Use of Information and Communication Technologies for Providing Access to HIV/AIDS Information Management in a Resource-Poor Country: Nigeria, A Case Study
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We investigate the growing use of information and communication technology in Nigeria and its potential as a tool to combat the HIV/AIDS epidemic through information management. Potential applications include data gathering for research and disease tracking, knowledge sharing, and dissemination of information on research findings, prevention methods, available care and support, and patient rights. The research is based on 1450 responses to a widely distributed questionnaire.
79. International Corporate Responsibility Series: Volume > 2
William Flanagan, Gail Whiteman “AIDS is Not a Business”: A Study in Global Corporate Responsibility
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Most major pharmaceutical companies have corporate social responsibility policies that pledge their commitment to improving the health and quality of life of people around the world. Yet these same companies also have difficulty in ensuring that developing countries have access to affordable medications. In the late 1990s, Brazil engaged in a heated battle with large US-backed multinational pharmaceutical companies. Brazil was facing a growing HIV epidemic and was determined to provide treatment to those in need. This required massive price reductions on HIV medications. Although met with resistance, Brazil’s campaign eventually resulted in the negotiation of significant price reductions. Our study examines how Brazil was able to secure these price concessions. We conclude that corporate social responsibility initiatives must be viewed as a dynamic interaction between multiple actors. Our study highlights the importance of governmental action, in both the national and international forums, to negotiate pro-actively with companies to ensure that CSR commitments are met.
80. International Corporate Responsibility Series: Volume > 2
Albino Barrera Corporate Responsibility in Adverse Pecuniary Externalities: The Case of International Agricultural Subsidies
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The United States, Europe and Japan provide farm subsidies at a rate of one billion USD per day. The bulk of this is captured by large corporate entities. Damage to less developed countries is extensive and deep. Besides the farmers who are harmed because of the resulting lower agricultural prices, these negative effects ripple through the rest of the economy, due to the central importance of the agricultural sector for developing nations. Besides being direct beneficiaries of these subsidies, farming corporations, including their ancillary support industries, have lobbied heavily to resist the growing international clamor to remove or at least substantially alter thesesubsidies. This paper examines the economics and ethics of international corporate responsibility on the issue of farm subsidies.