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21. Sign Systems Studies: Volume > 35 > Issue: 1/2
Jelena Grigorjeva Пространство-время: мифологическая геометрия. Резюме
22. Sign Systems Studies: Volume > 35 > Issue: 1/2
Andreas Ventsel The construction of the ‘we’-category: Political rhetoric in Soviet Estonia from June 1940 to July 1941
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The article asks, how one of the basic notions of cultural-political identity — we — is constructed in mass media, viz. which kind of semiotic and linguistic facilities are used in constructing a political unity. The approach used in this article is based on Lotman’s semiotic theory of culture and on the analysis of pronouns in political texts, using Emil Benvenist’s theory of deixis. Our case study concentrates on the years 1940–1941 which mark one of the most crucial periods in Estonian nearest history. The source material of the analysis consists of speeches of new political elite in power, all of which were published in major daily newspapers at the time. In outline, first year of soviet power in Estonia can be divided in two periods. First period would be from June 21 to “July elections” in 1940. In political rhetoric, new political elite tried to create a monolithic subject, the unity between themselves and people (people’s will) by emphasizing activity and freedom of self-determination. Nevertheless, starting from “elections”, especially from the period after “accepting” Soviet Republic of Estonia as a full member of Soviet Union, a transition of we-concept from an active subject to mere passive recipient can be detected. From that time on, people’s will was envisaged as entirely determined by marxist-leninist ideology and “the Party”.
23. Sign Systems Studies: Volume > 35 > Issue: 1/2
Paul Bouissac Semiotics as the science of memory
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The notion of culture implies the relative stability of sets of algorithms that become entrenched in human brains as children become socialized, and, to a lesser extent, when immigrants become assimilated into a new society. The semiotics of culture has used the notion of signs and systems of signs to conceptualize this process, which takes for granted memory as a natural affordance of the brain without raising the question of how and why cultural signs impact behaviour in a durable manner. Indeed, under the influence of structuralism, the semiotics of culture has mostly achieved synchronic descriptions. Dynamic models have been proposed to account for the action of signs (e.g., semiosis, dialogism, dialectic) and their resulting cultural changes and cultural diversity. However, these models have remained remarkably abstract, and somewhat disconnected from the actual brain processes, which must be assumed to be involved in the emergence, maintenance, and transformations of cultures. Semiotic terminology has contributed to a systematic representation of cultural objects and processes but thephilosophical origin of its basic concepts has made it difficult to construct a productive interface with the cognitive neurosciences as they have developed and achieved notable advances in the understanding of memory over the last few decades. The purpose of this paper is to suggest that further advances in semiotics will require a shift from philosophical and linguistic notions toward biological and evolutionary models.
24. Sign Systems Studies: Volume > 36 > Issue: 1
Peeter Selg, Andreas Ventsel Towards a semiotic theory of hegemony: Naming as hegemonic operation in Lotman and Laclau
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The article concentrates on the possibilities of bringing into dialogue two different theoretical frameworks for conceptualising social reality and power: those proposed by Ernesto Laclau, one of the leading current theorists of hegemony, and Juri Lotman, a path breaking cultural theorist. We argue that these two models contain several concepts that despite their different verbal expressions play exactly the same functional role in both theories. In this article, however, we put special emphasis on the problem of naming for both theorists. We propose to see naming as one of the central translating strategies in the politico-hegemonic discourse. Our main thesis is that through substituting some central categories of Laclau’s theory with those of Lotman’s, it is possible to develop a model of hegemony that is a better tool for empirical study of power relations in given social formations than the model proposed by Laclau, who in his later works tends more and more to ground it in psychoanalytic ontology.
25. Sign Systems Studies: Volume > 36 > Issue: 2
Elin Sütiste Roman Jakobson ja tõlkimine: retseptsioon akadeemilistes teatmeteostes. Kokkuvõte
26. Sign Systems Studies: Volume > 37 > Issue: 3/4
Helena Telkänranta Käitumise programmeerimine või taju? Liikidevahelise kommunikatsiooni mõistmise roll dressuuri edendamisel Nepali elevantide näitel. Kokkuvõte
27. Sign Systems Studies: Volume > 37 > Issue: 3/4
Elina Vladimirova Sign activity of mammals as means of ecological adaptation
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The present article discusses different basic semiotic-scientific postulates regarding mammals’ sign activity. On the one hand, there are arguments denying animals sign activity, according to which mammals are not capable of semantic generalization on the basis of conventional linguistic values. According to another approach, mammals’ sign activity can be considered as means of ecological adaptation, that is, the features of animal behaviour based on the information, received by them through their habitat characteristics without direct visual contacts with their kind. Movement elements, behavioural reactions of similar motivation and parameters of the sign field, which represents an animal’s sign-information environment, may have some numerical expression and can becalculated depending on the research tasks. Formalization of the animal activity implies simultaneous consideration of the following parameters: magnitude,intensity, anisotropy and the value of a given sign object.
28. Sign Systems Studies: Volume > 37 > Issue: 3/4
William Sayers Loomade hääled ja inimeste mitmekeelsus Bibbesworth’i Walteri 13. sajandi koduõpetuse traktaadis anglonormanni prantsuse jakeskinglise keeles. Kokkuvõte
29. Sign Systems Studies: Volume > 38 > Issue: 1/4
Guido Ferraro Ассоциации, основанные на аналогии, в рамке «неоклассической» семиотической теории. Резюме
30. Sign Systems Studies: Volume > 38 > Issue: 1/4
Christina Ljungberg Динамические проявления интеракции: перформативная функция иконичности в литературных текстах. Резюме
31. Sign Systems Studies: Volume > 39 > Issue: 1
Irene Machado Научная смелость Лотмана: семиосфера как критическая теория внутрикультурной коммуникации. Резюме
32. Sign Systems Studies: Volume > 39 > Issue: 2/4
Vadim Verenich О взаимоотношениях юридической логики с позитивистскими теориями права и юридической семиотикой. Резюме
33. Sign Systems Studies: Volume > 39 > Issue: 2/4
Juri Lotman Искусство в ряду моделирующих систем. Резюме
34. Sign Systems Studies: Volume > 39 > Issue: 2/4
Juri Lotman Kunst modelleerivate susteemide seas. Kokkuvõte
35. Sign Systems Studies: Volume > 40 > Issue: 3/4
Ileana Almeida, Julieta Haidar Mütopoeetiline mudel ja konkreetsuse loogika quechua kultuuris: kultuurilise ja transkultuurilise tõlke probleeme. Kokkuvõte
36. Sign Systems Studies: Volume > 40 > Issue: 3/4
Daniele Monticelli Väljakutse identiteedile: Lotmani “tõlkimatuse tõlge” ja Derrida différance. Kokkuvõte
37. Sign Systems Studies: Volume > 41 > Issue: 1
Jonathan Beever Baudrillard’i simuleeritud ökoloogia. Kokkuvõte
38. Sign Systems Studies: Volume > 41 > Issue: 1
Jean-Claude Gens Uexkülli Kompositionslehre ja Leopoldi land ethic dialoogis. Tähenduse mõistest. Kokkuvõte
39. Sign Systems Studies: Volume > 41 > Issue: 1
Timo Maran Enchantment of the past and semiocide. Remembering Ivar Puura
40. Sign Systems Studies: Volume > 41 > Issue: 1
Ivar Puura Nature in our memory