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1. Business Ethics Journal Review: Volume > 6 > Issue: 9
Andrew B. Gustafson Dating, the Ethics of Competition, and Heath’s Market Failures Approach
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In “The Responsibilities and Role of Business in Relation to Society,” Nien-hê Hsieh challenges Joseph Heath’s “market failure” or Paretian approach to business ethics by arguing for a “Back to Basics” approach. Here, I argue that two basics of Hsieh’s three-basics vision are flawed, because a. ordinary morality is in fact not sufficient for the adversarial realm of the market, and b. the ideal of a Pareto-optimal market economy with perfect competition does in fact provide an adequate basis for normative rules against market failures.