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The American Journal of Semiotics

Volume 36, Issue 3/4, 2020
Design and Semiotics

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Displaying: 1-9 of 9 documents

1. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
Farouk Y. Seif Editorial Introduction: Design and Semiotics: The De-sign Constitution of Reality
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2. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
Farouk Y. Seif De-Sign as a Destiny of Negation: The Paradox of Sustaining Boundaries While Traversing Borders
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Boundaries and borders are undefined and ambiguous paradoxical phenomena, but there is a prevalent repudiation of their ephemerality and transitoriness. Crossing unaccustomed boundaries and traversing untried borders can be achieved by understanding the boundless scope of design and semiotics. Since the idea of design and the doctrine of signs are not restricted by either the humanities or sciences, De-sign (fusion of design and signs) is a boundaryless and transdisciplinary perspective that cannot tolerate cultural enclaves, social dogmas, and an insistence on absolute reality. Engaging in the de-sign process is a journey of negation through which human beings can traverse unfamiliar borders while maintaining their familiar boundaries. In negation, we experience paradoxical thinking and cognitive dissonance, which are associated with all antinomies intrinsic to De-sign. These antinomies can be endured by recognizing the audacity of design and the resilient role of signs. Negation goes beyond the perception of rigid borders and the acceptance of absolute boundaries, which frequently incite ethnocentrism and trigger xenophobia. The destiny of negation depends on a sense of wonder, awareness of epistemological fallibilism, and uncommon sense in order to persevere through contradictions between distinctiveness and sameness. Axiologically, where establishing boundaries can maintain identities, traversing borders can never diminish distinctiveness. Paradoxically, by delving into unfamiliar boundaries and crossing over untried borders, we discover ways to transform our own boundaries and reframe our conception of borders. Boundaries are more than barriers; the distances between them are bridges of invisible relations for thrivability and breakthrough insights.
3. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
Tiago da Costa e Silva On the Edge of the Unknown: A Relational Account of Intentionality, Formativity, and Transgressiveness of the Process of Design
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The present paper intends to discuss the process of design and its peculiar location at the threshold between the unknown (the insecure place with unknown order) and already established, well-accepted knowledge. The process of design is known for its catalyzing possibilities, often suggesting connections between conceptions, ideas, and solutions to problems by linking an initial formulation with the innovative and upcoming development of a project within a given design context. Thus, the process of design has the power to provide a space for playing, where experiments of thought, the testing of conceptions, the assembling of elements of these conceptions, and the serendipitous conflation of different parts of ideas can take place. Charles S. Peirce’s theory of inquiry—with especial emphasis on the systemic character of semiotics in relation to phaneroscopy, esthetics, logic of abduction and pragmatism—informs the chosen theoretical framework of this paper. Because it also emphasizes the process of discovery, Peirce’s theory of inquiry will be here mobilized to analyze, within the theory of the design process, the transition between critical predicament and an undecided—still to be formed—future. This task consists of stating in futuro the unthinkable in order to render any design project feasible.
4. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
Baranna Baker From a Bubbling Swirl of Signs: Fiction, Film, and De-sign
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De-sign is an activity that is a result of semiotic and design processes combined to give a desired outcome. It is an outcome brought about by the conscious mind. But a De-sign outcome can be either tangible or intangible. Intangible results can lead to either an objective or a purely objective product. In other words, it can be a physical result or an imaginative state of mind. This paper explores the latter process of De-sign and how it relates to fictional subject matters and film. A commentary on language, beginning with the alphabet and moving onto the advent of written language, is included. The paper progresses from the world of written language, to an exploration of the mutable, purely objective world of fiction, to the more objective, rigid world of film, where elements left to the imagination, when reading, become fixed with little left for the purely objective activities of the mind. It will be shown that De-sign is an approach common to all purely objective thinking, whether it has an intangible or a tangible final product.
5. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
Dora Ivonne Alvarez Tamayo Design in the Time of COVID-19: A Semiotic Angle
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During 2020, humanity is facing an unprecedented event, the COVID-19 pandemic. Societies around the world have been shaken, and human capacities challenged. The effects are of superlative proportions in all human activity, highlighting the systemic condition of life. In order to demonstrate that people can perform Design Thinking for producing innovations, thanks to semiosis, analysis of cases from a pragmatist perspective are developed in this paper; the results show that Design Thinking is not an exclusive way to think of designers. The results also offer the possibility to infer that design-thinking mode activates when change and contextual constraints call for the population to produce alternatives and when the process accelerates facing a crisis. This paper presents a reflection on the concept of “Design Semiothinking” based on the integration of concepts from a design perspective and a pragmatic semiotic approach.
6. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
Evripides Zantides Signs of National Identity in the Graphic Design of Cypriot Print Advertisements
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The current study seeks to identify signs of national identity through the design of commercial print advertisements in the Republic of Cyprus. Based on semiotic analysis of socio-cultural perspectives, the paper explores the relationship between images and texts, not only in terms of nonverbal and verbal messages, but also through typography and layout. In doing so, it also focuses on a case study of print advertisements designed for Laiko Kafekopteio (People’s Coffee). The research falls under the constructivist conception of national identity and explores the reading of advertisements as part of commercial nationalism in everyday life. While the findings of the study depict different cultural values and characteristics of the Cypriot national identity, they also portray how the socio-political development of the island is reflected in the design of the advertisements.
7. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
Seema Khanwalkar Designed Environments, Mimesis and Likeness: Exploring Human-Material Ecologies
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This paper attempts to understand the trajectories of  “designed artifacts”, built or produced in the post war periods and its implications for the human body, material, ecology, and mimesis. Has Architecture gradually distanced itself from the body as an authoritative figure in its practice? Is it being seen more and more as an autonomous art, away from the complex web of social and political concerns? There seems to be a rationale to focus on the thinking and considerations that inform the production of architecture because it depends on the realm of conceptual philosophy; and both inhabit each other. The paper tries to address the association of humans with their artifactual environments. My interest stems from a long association of teaching in a college of architecture and design, and attempts to raise questions with regard to meaning and materiality. This paper also, in some sense, unlocks an environmental perspective on the relationship of the human body with the design that gives them shelter, affords actions, affords movement, and affords life in itself. Different patterns of the built environment afford different behaviors and aesthetic experiences. The perceptions of the environment thus limit or extend the behavioral and aesthetic choices of an individual depending on how the environment is configured, likened, imitated, or creatively reinterpreted. This article traverses, domesticity, tactile inhabitation, landscape, mythical realms of Indian architecture to the Postmodern architecture of “weak form”.
book review
8. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
André De Tienne Farouk Seif’s Hypostatic Semiotic Metaphysics
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9. The American Journal of Semiotics: Volume > 36 > Issue: 3/4
About the Authors
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