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Business and Professional Ethics Journal

ONLINE FIRST

published on November 4, 2014

John Dobson, Eleanor Helms
DOI: 10.5840/bpej201411312

Heroic Business ‘Ethics’

This paper applies Alain Badiou’s ethic-of-truths to the context of business ethics. Business ethics is redefined as self-regarding, aspirational, and internal to a given firm. Firms are defined as sites. The event is a radical innovation experienced by a given firm. Ethics emerges as the challenge of fidelity to the truths engendered by the event.