Volume 33, Issue 2/3, Summer 2014
John Dobson, Eleanor Helms
Heroic Business ‘Ethics’
This paper applies Alain Badiou’s ethic-of-truths to the context of business ethics. Business ethics is redefined as self-regarding, aspirational, and internal to a given firm. Firms are defined as sites. The event is a radical innovation experienced by a given firm. Ethics emerges as the challenge of fidelity to the truths engendered by the event.