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The American Journal of Semiotics

Volume 36, Issue 3/4, 2020

Design and Semiotics

Baranna Baker
Pages 257-279

From a Bubbling Swirl of Signs
Fiction, Film, and De-sign

De-sign is an activity that is a result of semiotic and design processes combined to give a desired outcome. It is an outcome brought about by the conscious mind. But a De-sign outcome can be either tangible or intangible. Intangible results can lead to either an objective or a purely objective product. In other words, it can be a physical result or an imaginative state of mind. This paper explores the latter process of De-sign and how it relates to fictional subject matters and film. A commentary on language, beginning with the alphabet and moving onto the advent of written language, is included. The paper progresses from the world of written language, to an exploration of the mutable, purely objective world of fiction, to the more objective, rigid world of film, where elements left to the imagination, when reading, become fixed with little left for the purely objective activities of the mind. It will be shown that De-sign is an approach common to all purely objective thinking, whether it has an intangible or a tangible final product.

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