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The American Journal of Semiotics

ONLINE FIRST

published on October 6, 2016

Farouk Y. Seif
DOI: 10.5840/ajs201610512

Semiotic Animal on the Path of Evolutionary Love

John Deely uses the way of signs not only to establish the contact and dependencies between human thought and action and the surrounding physical universe, but also to account for a social construction of reality as part of human experience beyond mere “thinking thing”. Experiencing evolutionary love is a reciprocal exchange of desire, which is the primary strength of Eros, where eroticism and semiotics intertwine. When Deely states that all animals signify, but only human animals are capable of developing semiotics, he opens a whole way of understanding for us to move beyond the definition of human being as a rational animal into a “semiotic animal” that is also capable of love.

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