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The American Journal of Semiotics

ONLINE FIRST

published on October 26, 2016

Stéphanie Walsh Matthews
DOI: 10.5840/ajs2016102514

How Fit is the Semiotic Animal?

How did the Semiotic Animal come to be? Do semiotic analyses of possible evolutionary trajectories allow us to understand how the Semiotic Animal developed a need for meaning in its life? This paper discusses what role built environments have on semiosis and how they might impact on what can be called semiotic fitness over time. Through the lens of evolutionary semiotics, biosemiotics and ecosemiotics, the question of “what is semiotic fitness?” will be dissected in order to understand what impact epigenetic fakeness and bloated signs might have on the Semiotic Animal.