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The American Journal of Semiotics

Volume 31, Issue 3/4, 2015

Semiotics and Logic / Semiotics and Art

Farouk Y. Seif
Pages 311-336
DOI: 10.5840/ajs20161124

Reality Beyond Humanities-Science Schism
Revealing the Mutuality of Design and Semiotics

What we perceive is not reality itself but reality exposed to our way of perceiving. By relying on the autonomous separation between humanities and science, we seem to have developed a tendency to experience reality in ways that enable us to perceive more of what we value. More than the traditional disciplines of the two dominant cultures of humanities and science, design transcends our assumptions about reality and reveals the hidden connection between factual information and imaginative interpretation. Reality in a transmodern world is a hyperreality, where human beings are able to transform what has been in existence by design. The mutual interrelation between design and semiotics provides the opportunity not only to cross the perceived boundaries among the real, the true, and the imaginary, but also to overcome the humanities-science schism.