Volume 9, Issue 4, October 1999
John R. Boatright
Does Business Ethics Rest on a Mistake?
This presidential address to the Society for Business Ethics argues that business ethics rests upon the mistaken assumption that
teaching and research in the field ought to aim at the incorporation of ethics into managerial decision making. An alternative to this Moral Manager Model is a Moral Market Model, in which the aim is to develop markets that produce ethical outcomes. The differences
between the two models are discussed with reference to the themes of responsibility, participation, and relationships.