The American Journal of Semiotics

Volume 29, Issue 1/4, 2013

Language and Culture: Semiotic Vistas

Human Brains Function Culturally
Semiosis under the Culture-driven View

In light of current findings under the culture-driven view, the present article proposes a co-shaping interactive relation between the human brain and culture, and a further notion that semiosis actually serves as the central link that connects external models and internal models, initiating what is known as unlimited semiosis, which coincides with the neurological process of cognition. Empirical studies on the differences of neural activities pertaining to distinct cultural modeling systems, such as the Chinese orthography, the English and the French alphabets, have also provided clear evidence that the human brain exists in an adaptive relation to the corresponding culture, in which semiosis proves to be one of the fundamental mechanisms of how culture exerts its influence. Besides the cultural specificity of semiosis and brain functions, this paper also proposes that it is essential to pay constant attention to semiosic individuality, as this will secure a comprehensive unbiased perspective of semiotic and cognitive studies.